"Charlla" is a no-code video service designed to facilitate the easy utilization of short-form videos on e-commerce sites without the need for developers. Developed based on the leading video technology expertise in South Korea, Charlla allows businesses to enhance the presentation of their products by delivering vivid information to potential buyers through videos, covering everything from product introductions to detailed explanations and unique selling points. This approach aims to increase the conversion rate of potential buyers. Charlla, especially tailored for e-commerce operators, offers two types of players: "Display Player" and "Shop Player," allowing users to easily publish videos with a no-code approach, tailored to their specific needs in the e-commerce industry.